Certified Sales Professional CSP Certification

Course Overview

In the dynamic business landscape, companies seek skilled and knowledgeable sales professionals to drive growth. Our Certified Sales Professional (CSP) Certification is a strategic investment designed to equip participants with the skills to navigate challenges, close deals, and unlock new business opportunities.

This training course emphasizes developing face-to-face communication skills, mastering persuasion techniques, and sales negotiation strategies. Participants will be able to build trust with customers and learn to identify and develop key account customers using industry-best sales practices.

Key Highlights:

  • Plan, manage, and control the sales process for increased effectiveness
  • Overcome challenges that obstruct new business opportunities
  • Successfully address customer objections and close the sale
  • Apply proven sales negotiation techniques and persuasion skills
  • Maximize revenue with social media selling strategies

Who Should Attend

  • Sales Executives
  • Other Sales Professionals
  • Sales Managers
  • Account Managers
  • Relationship Managers
  • Business Development Specialists
  • Anyone who wants to improve sales skills and boost their sales results

Course Objectives

At the end of this course, participants will be able to:

  • Learn techniques to develop the customer’s motivational drivers and aspirations
  • Know how to succeed as a business developer and boost your sales performance
  • Establish stable and long-lasting business relations with your key customers
  • Study how to match product solutions to clients’ individual needs and buying styles
  • Possess the skills of selling, upselling and cross-selling to a variety of customers
  • Know how to turn the strongest client objections and stalls into new orders
  • Understand how to redefine your selling process for better business development
  • Shorten sales cycles with effective and impactful questioning techniques
  • Create proposals that blow away the competition and make you the definite winner
  • Learn advanced sales questioning skills and techniques to better understand your clients
  • Improve your personal confidence, performance consistency and professionalism

Course Content

Introduction to the Sales

  • What is required for the role of a professional salesperson?
  • The buying process – recognizing six main stages of the buying process
  • The importance of your personal sales mindset and the right attitude

Advanced Communication Skills to Increase Sales

  • Overcoming Interpersonal Communication Barriers
  • Active Listening and Questioning Skills Development
  • Strategies to Improve Telephone Communication Effectiveness
  • Silent Messages: Interpreting a Customer’s Body Language Gestures
  • How your body language affects your image and sales results
  • Improving your Business Writing Skills
  • Storytelling – combining all into flawless stories

Progressive Skillset for Top Results

  • Understanding emotional intelligence
  • Developing confidence, authenticity, and likability
  • Time management practices for salespeople
  • Stress Management – Best techniques for top sales to manage stress
  • Social Selling – Understanding your personal brand in sales
  • Product Knowledge

New Business Development Planning, Preparation, and Execution

  • Knowing and understanding your Target Customers
  • Researching into a client, the global, market and customer spheres
  • Setting Business Development SMART objectives
  • Prospecting is a numbers game – Best Practices for finding new prospects
  • Creating a prospecting Phone Script and Elevator Speech
  • Mastering cold calls and cold emails – best practices
  • The Art of Qualifying Prospects and prioritization
  • Making Sales Appointments

Sales Presentation and Group Selling Skills

  • Structuring your presentation effectively like a pro
  • PowerPoint Presentation Tips and Techniques
  • Overcoming stage fright when speaking in Public
  • Techniques how to use your voice for maximum impact
  • How to Customize a Sales Presentation to Individuals and Groups
  • Avoiding the main deadly sins that put your audiences to sleep

Increasing Sales via Cross-Selling, Upselling, and Other Advanced Techniques

  • Questioning techniques to identify customers’ needs
  • When to upsell or cross-sell? Choosing the right approach
  • Increasing the volume or value of your customer’s orders
  • Selling across different cultures, code, and practices
  • Dealing with ‘C Level’ selling – selling to the board

Competent Way of Handling Objections and Stalls

  • Objection prevention
  • Best successful objection handling sales techniques
    • Types of objections
    • Handling the most common objection “Price” and other
    • Handling objections model
    • Nine closing techniques
  • Why customers get stalled and how to be prepared for it

Proposals & Sales Negotiations

  • How does your proposal look from the customer’s standpoint?
  • Proven strategies for minimizing lost and unnecessary proposals
  • Understanding the reasons why people negotiate
  • Applying various negotiation techniques for different situations

Dealing With Difficult Clients

  • Problem clients and handling the effects of their action/inaction
  • Different types of difficult buyers and how to deal with each type
  • 5 things you must never do while handling a customer objection

Winning the Business

  • Closing styles to suit your personality and clients buying style
  • Overcoming any fear or asking for the business
  • Dealing with delayed sales proposals
  • Practical exercises to practice getting the sale with confidence
  • Winning back lost business
  • Relationship Building as a method to win more business
  • Post-Sale Relationship Management

Table of Contents

Course Code DU0501 Category
Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
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