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Certified Marketing Professional

Course Overview

In today’s saturated market, distinguishing yourself as a certified marketing professional is a must. Mastering various marketing components, including campaign creation, strategic planning, and market analysis, is crucial for true expertise. Our specialized Certified Marketing Professional Course offers a comprehensive solution to elevate your skills in every aspect of modern marketing.

Having a superficial understanding of certain marketing elements is insufficient anymore. To be considered a highly proficient specialist, you must dive deeply into the details of the marketing industry. Consequently, it becomes important to continuously enhance your knowledge and expertise across all aspects of contemporary marketing, and our course is here to offer you the knowledge you need.

From cutting-edge techniques to targeted marketing approaches backed by the latest data analysis, our course goes beyond the basics, we equip you with indispensable proficiency, saving you valuable time, effort, and resources. Access tools designed for marketing cost optimization and increased efficiency, ensuring efficiency in crafting successful marketing plans and strategies.

Enrolling in this course not only familiarizes you with innovative campaigns but also fully equips you to tackle modern business challenges. Expand your vision of marketing, here’s what you’ll gain:

  • Elevate your efficiency as a marketing specialist with an exceptional marketing analysis.
  • Develop a clear vision in multichannel marketing and the Marketing Mix.
  • Learn the art of creating successful marketing funnels and brand strategies.
  • Stay ahead and well-prepared in the face of challenges with the latest tools, overcoming future obstacles.
  • Create effective marketing plans.

Who Should Attend

  • Business Development Managers
  • Digital Marketing Executive and Managers
  • Marketing Executives
  • Small Business Owners
  • Sales and Marketing Executives
  • Senior Management
  • Professionals who want to get comprehensive overview of marketing
  • Everyone who wants to pursue a career in marketing

Course Objectives

At the end of this course, participants will be able to:

  • Use the gained knowledge for personal and professional growth
  • Create, master and execute a successful and impactful marketing strategy
  • Use customer, competitor, and market analyses to identify strategic opportunities
  • Study the 4 Ps of the Marketing Mix and implications on marketing strategy
  • Gain competency in competitive advantages through a customer-centric strategy
  • Embed the best product marketing principles and get maximum return and outcome
  • Optimize marketing costs and efforts via an improved targeted approach
  • Identify and utilize the appropriate channels to achieve the highest results
  • Understand analytics and explore the best metrics for knowing your market
  • Boost your professional skills and get certified for career development
  • Get ready for the present and upcoming changes in the marketing environment

Course Content

Marketing in the modern business world

  • Differences between marketing and selling
  • Key Marketing concepts you must be aware of

Understanding Your Customer

  • Needs, Wants and Demand
  • Buyer Persona
  • Customer Journey Map

Branding

  • The meaning of a brand
  • Brand identity
  • Brand personality

Marketing Research, Core Data Analysis and Ways to Obtain Required Information

  • Consumer analysis – how to identify your correct target customers
  • Competitive analysis – how to find out everything about your competitors
  • Opportunity analysis – should we dive into every opportunity we see?
  • SWOT, SCOPE, SOAR, CORE, STEEP and other analyses
  • Summarizing Primary marketing research
  • Creating a comprehensive summary based on the data collected- interpret the data correctly

Market Segmentation, Targeting, Positioning and Key Aspects of Marketing Mix

  • The basis of market segmentation for B2C & B2B
  • Steps in market segmentation, targeting and positioning under 4P
  • Market targeting & positioning based on data you acquired
  • Developing high-quality hypotheses if data is missing

Product

  • The Product Life Cycle (PLC) concept and Marketing strategies for PLC
  • Product/service life cycle strategic elements and how they differ per stage
  • Core elements of the growth strategies matrix
  • Applying the growth strategies matrix to your strategy development process

Place

  • Channel type
  • Exposure, transportation, storage
  • Accessibility and coverage

Pricing – Not Everything in The World Is About Price

  • Price level and flexibility
  • Discounts and differentiation
  • Kottler’s price/quality matrix
  • Perceived value
  • Different Pricing Strategies – Which Is Right for Your Business?
  • Correcting the pricing – how and when you should review your pricing approach

Promotion

  • Understanding Promotional Mix
  • Offline promotion
  • Traditional media
  • Digital World Marketing
  • Multichannel and omnichannel approach

Analytics – If You Can’t Measure It—It Doesn’t Exist

  • Metrics you must track and measure
  • Best tools for measurement that the top companies use
  • Interpreting the data and leveraging the insights you might get from it

Implementation and Development of Marketing Plan and Budgeting

  • Determining a perfect marketing budget for your company
  • The increase of ROI – the interactive data and its professional analysis
  • Setting the Plan – step-by-step instruction to create a great marketing plan
  • Implementation of marketing campaigns according to Marketing Plan

Course Summary, Practice and Case Studies

  • Case studies and practical team work assignments
  • Some Common Marketing Mistakes and How to Prevent Them

Table of Contents

Course Code DU0507 Category
Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
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