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Certified Digital Marketing Professional Course

Course Overview

Enhanced: (237 words)

In today’s fast-paced business world, digital marketing is a fast-evolving area. It is not just a tool—it’s the strategic edge you need to boost your business. Digital marketing stands as a vital component within any marketing strategy. It provides businesses with optimal online channels to effectively promote and sell their products and services, extend customer support, and enhance relationships with both new and existing clientele. However, unlocking the full potential of digital marketing a foundational understanding of digital marketing basics through specialized courses.

This practical course is designed to provide you with the latest and most effective online marketing practices, it takes you to the details of boosting your results with the help of search engine optimization (SEO), PPC (pay per click) management, and Google digital marketing, craft content strategies and master web analytics—all within a program focused on delivering tangible, game-changing results. We go beyond the basics. Learn to expertly utilize social media, digital advertising, and other channels to effectively reach your target audience for business promotion, marketing efforts, and brand positioning.

Enroll now to gain:

  • An understanding of the digital advertising landscape
  • Proven strategies to define and attract your target audience
  • Social media marketing fundamentals
  • Powerful tools for efficient digital marketing outreach
  • Evaluation techniques for assessing business reputation, products, and services
  • Insight into developing a digital marketing strategy

 

Enroll in our Certified Digital Marketing Professional Course today!

Who Should Attend

  • Digital Marketing Staff
  • Digital Marketing Executives
  • Brand and Marketing Managers
  • Digital Marketing Managers
  • Social Media Managers
  • Public Relations (PR) Professionals
  • Business Development Managers and Directors
  • Business Owners and Entrepreneurs
  • Any other staff that deals with the company’s online presence
  • Anyone who wants to switch to marketing field

Course Objectives

At the end of this course, participants will be able to:

  • Expertise in effective digital marketing plans and strategies
  • Study the key digital marketing tools and their most powerful features
  • Unique mastery of digital tools for professional growth
  • Mastery of two-way communication skills with clients via social media
  • Improve websites and general online presence to achieve best outcome
  • Build long-lasting client relationships and a user-centric consumer experience
  • Effective usage of mobile solutions for controlling the digital landscape
  • Study the right online media channels to achieve highest outcome and results
  • Recognition of the power of analytics to improve campaign performance
  • Ability to rapidly boost professional growth and acquire in-demand skills
  • Understanding of the present and future of the digital marketing ecosystem

Course Content

The Digital Marketing Landscape

  • Where are we now? How did we get here? What’s changing?
  • Current trends, challenges and opportunities
  • The law and digital world – build your online presence in line with regulations
    • Digital World and the Cyberlaw
    • GDPR
    • Common risks and key points of awareness

Search Engine Optimization (SEO)

  • Key points for successful SEO strategy
  • The fundamentals of quality link building
  • Optimization of your website
  • Marketing in a mobile world – new competitive medium to reach your customers
    • The mobile landscape and its persistent evolution
    • Specifics and peculiarities of Mobile World – all you have to know nowadays
    • Responsive design and the mobile web – whim or inevitability?
  • Voice search

Content Marketing

  • Definition of content marketing
  • Types of content marketing
  • Content marketing strategy – offerings, case studies, checklists and more
  • Video marketing – why video is better than thousands of words
    • Role of video in marketing and product image
    • Overview of the effective video marketing strategies
  • Best examples of content marketing

Social Media Marketing (SMM)

  • What is SMM?
  • Importance of SMM and why should you use it?
  • SMM Platforms
  • Social Media as a means for communication with customers

Online Advertising – How to Use for Your Winning Strategy

  • Landing pages
  • Compensation methods: CPM, CPC, CPE, CPV, CPI, CPA and attributions
  • Targeting methods and bidding strategies of advertising
  • Paid search – PPC
  • Video ads
  • Display advertising and Remarketing
  • Paid social
  • Mobile advertising
  • Native advertising
  • Affiliate and referral marketing
  • Advertising is never-ending process – Display Ad optimization

Leverage Communication with Your Clients by All Means

  • Email marketing – mailing to the customers with greater results
    • What is email marketing? Definition, pros and cons
    • Building your email list
    • Creating, measuring, analysing and segmenting
    • Working on improvements of email marketing metrics
  • Chats
  • Messages
  • Messengers
  • Chatbots

Lead Management

  • What is lead generation and why is it important?
  • Categories of lead generation
  • Common lead generation strategies

Brand Management and Business Reputation Management

  • Fundamentals of brand management in online environment
  • What is online business reputation management and its importance
  • How to build, control, and maintain positive reputation on the internet
  • Responding to reviews – keep in mind the importance of reputation

Analytics

  • Proven ways to measure your brand
  • Understanding your traffic and its sources
  • Paid advertising and Social media campaigns – metrics you be tracking and checking
  • Audience, acquisition, behavior, and conversions
  • Forecasting and reliable reports
  • Understanding ROMI and optimization strategies

Table of Contents

Course Code DU0513 Category
Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
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