Empowering You To Achieve Success

Certified Event Management Professional

Course Overview

Step into the booming events industry, a powerhouse of economic growth over the last two decades. Brace yourself for a promising future, as the U.S. Bureau of Labor Statistics projects a remarkable 10% expansion in the event planner profession by 2024 — exceeding the average growth rate across all occupations. Become a part of this industry, with approximately 18 million events and meetings generating an impressive $280 billion in spending and fueling $66.8 billion in labor income annually, as revealed by studies in 2016.

Beyond financial impact, events influence the economic development, social well-being, and offer a strategic channel for achieving many business objectives, from fostering community cohesion to elevating branding appreciation and enhancing corporate reputation.

Explore this dynamic and evolving industry, where your communication, marketing, social media, and project management skills can shine. Our course navigates through the event planning domain with case studies, insightful research results, and engaging hands-on activities and exercises.

Designed with your success in mind, this course delivers a detailed background knowledge of the complexities within this thriving industry. Equip yourself with the essential skills to not just navigate but excel as a Certified Event Management Professional.

Who Should Attend

  • Professionals involved in public relations, event management, business etiquette and protocol activities.

Course Objectives

At the end of this learning course, participants will be able to:

  • Explain the foundations of event management
  • List the steps in creating and featuring an event
  • Develop a step-by-step process for planning an event
  • Implement methods to evaluate an event
  • Apply various resources in order to manage logistics

Course Content

Foundations of event management

  • Definition of ‘event’
  • Reasons for organizing events
  • Types of events
  • Importance of events
  • Definition of an event theme
  • Steps to create and theme an event
  • Stakeholders of an event

Steps of the event planning process

  • Deciding the vision and theme of an event
  • Conducting a SWOT analysis
  • Setting goals and objectives
  • Determining the event’s feasibility
  • Choosing an appropriate organizational structure
  • Creating a plan
  • Evaluating the event
  • The 5 W’s of event creation
  • Be S.M.A.R.T with your objectives

Human resources and logistics in event management

  • Human resources management for events
  • Choosing an ideal venue
  • Marketing and promoting your event
  • Elements of event promotion and marketing
    • Ticketing
    • Signage
    • Advertising
  • Budgeting of events
  • Safety components in event management
  • Risk mitigation and contingency plans
  • Potential problems
    • Weather
    • No shows
    • Delayed deliveries

Event assessment and evaluation

  • Difference between assessment and evaluation
  • Six key stages in event evaluation
  • Various methods of event evaluation
  • Gantt charts for managing task schedules
  • The ROI evaluation
  • Measuring social media engagement

Organizing great events

  • Needed steps for organizing effective events
    • Plan and execute an effective campaign
    • Use an efficient communication system
    • Use the event web site wisely
    • Use technology wisely
    • Execute a sound logistics system
  • Recap

Table of Contents

Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
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