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Certified Strategy & Business Planning Professional

Course Overview

Businesses of all sizes consider strategic planning consultants pivotal in shaping growth strategies. To excel in this role, a consultant must deeply understand the business and its current direction, providing informed recommendations for future planning.

Earning the Strategy & Business Planning certification showcases your expertise, signifying your advanced level of understanding the dynamics of strategy beyond basic knowledge.

This course provides a structured algorithm for crafting internally consistent and optimally aligned strategies, emphasizing adaptability in a changing business environment. It equips participants with tools for internal and external environment scanning, guiding organizations in developing flexible and resilient strategies. Empowering departments to create actionable strategies aligned with the overall corporate strategy, the program ensures readiness for execution.

 

Enroll now to become a Certified Strategy & Business Planning Professional, earn the SPP designation, and confidently navigate the complexities of business planning!

Who Should Attend

  • CEOs & Leaders
  • Strategic Planning Directors
  • Strategic Planning managers
  • Divisional Directors & Functional Managers
  • Strategic Planning team leaders
  • Strategic Planning advisors
  • Balanced Scorecard Specialists
  • Corporate Performance Managers
  • Planers, Researchers and Analysts

Course Objectives

At the end of this course, participants will be able to:

  • Build up a strategic mind-frame
  • Understand key strategy planning concepts
  • Use strategy planning tools, in individual and team exercises
  • Understand the logic of strategy planning at every level of the organization;
  • Become familiar with an easy-to-use toolkit for every step of the strategy planning process;
  • Be ready to transfer the knowledge accumulated into their organization.
  • Receive structured knowledge, that can be transferred into all areas of their professional life;
  • Develop a clear understanding of the relationship between Strategic Foresight and Strategic Planning
  • Articulate future strategic direction (future vision, grand mission and corporate values)
  • Conduct strategic analysis and identify the corporate SWEET (Strengths, Weaknesses, Emerging Opportunities and Emerging Threats)
  • Develop SMARTER strategic objectives
  • Design strategy map and develop the balanced scorecard
  • Build strategic initiatives portfolio and align initiatives with strategic objectives
  • Strategy cascading, execution and performance review and reporting
  • Get access to a network of specialists, sharing business opportunities and innovative solutions to strategy planning dilemmas;
  • Receive premium recognition as a Certified Strategy and Business Planning Professional.
  • Implement a strategic, long-term approach to the continued progress of your sales team

Course Content

Introduction to strategic planning:

  • Introduction and overview
  • What is strategic planning and what is not?
  • Integrated strategic planning, link framework
  • Balance, scorecard approach to strategic planning

Strategic thinking, and future foresight

  • Future the strategic landscape
  • The strategic foresight framework
  • Develop future scenarios
  • Setting corporate strategic direction

Strategic analysis:

  • Stakeholder, identification, and segmentation
  • External analysis – PESTEL
  • Market and competitors analysis
  • Internal analysis, organization capability
  • Developing the SWEET MATRIX

Business model innovation

  • Introduction to business model canvas
  • The nine building blocks of business model
  • Customer value proposition
  • Business model design innovation

Formulating corporate strategy

  • National strategy alignment
  • Developing the strategic themes
  • Drafting the themes results
  • Selecting the BSC perspectives

Developing strategic objectives

  • Developing the themes objectives
  • Consolidating the corporate strategy objectives
  • Describing strategic objectives
  • Developing strategy map

KPI ‘s and performance measures

  • Understanding KPI ‘s and performance measures
  • Selecting KPI ‘s for strategic objectives
  • Establishing baseline and agreeing on performance targets
  • Developing the KPI profiles

The strategic initiatives portfolio

  • Identify potential strategic initiatives
  • Evaluating and selecting the strategic initiatives portfolio
  • Aligning initiatives with strategic objectives
  • Developing strategic initiatives profile

Strategy, cascading, and execution

  • Developed cascaded plans, and scorecards
  • Strategy, execution, and best practices
  • Developing the strategic communication plan
  • Initiative, execution, and action planning

Strategy review and performance reporting

  • Progress review and performance monitoring
  • Performance results reporting
  • Applying performance consequences
  • Corporate strategy review and update

Table of Contents

Course Code DU0701 Category
Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
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