Empowering You To Achieve Success

Search
Facebook Instagram Linkedin Twitter

Social Media Specialist Course

Course Overview

As an essential asset for any company, a professional social media specialist requires a deep understanding of analytics, monitoring, and strategic platform management. Mastering diverse channels and Social Media Marketing (SMM) platforms is now pivotal for owners, marketing professionals, and employees at all levels, offering tangible power for successful marketing and communication strategies.

Our program provides advanced tools to connect with your audience across social media platforms. Explore the best practices of social media advertising, navigating the digital market, and engaging consumers. Gain expertise in utilizing the platforms to craft compelling campaigns. Develop an efficient social media marketing strategy that converts prospects into loyal customers and delivers great outcomes.

Enrolling in this course not only expands your professional capabilities but also empowers you to dive deeply into the details of:

  • Understanding the complete power and impact of Social Media Marketing
  • Implementing SMM as an exceptionally effective marketing tool
  • Skillfully utilizing the potential of user-generated content as a strategic asset
  • Analyzing and leveraging data and statistics with maximum efficiency
  • Applying cross-channel integration across diverse marketing elements
  • Crafting a distinctive Social Media marketing strategy that not only stands out but also brings exceptional results.

Through this comprehensive program, you’ll not just acquire theoretical knowledge but also practical insights and skills, positioning yourself as a true specialist in the dynamic landscape of Social Media Marketing.

Who Should Attend

  • Marketing Professionals
  • Newly appointed Social Media Managers
  • Entrepreneurs and Business Individuals
  • Business Developments Managers
  • PR Specialists
  • Sales Professionals
  • Social Media Enthusiasts
  • Brand Executives
  • Anyone who wants to keep up with modern social media trends

Course Objectives

At the end of this course, participants will be able to:

  • Attain expertise in the essentials of the social media landscape
  • Consolidate and master your existing social media knowledge
  • Be competent to build outstanding Social Media Campaigns
  • Successfully implement Social Media strategies and campaigns
  • Effectively create compelling content to increase your online presence
  • Attract a larger audience via communication with influencers
  • Generate a social media strategy that works and brings results
  • Study the current and future trends in the Social Media landscape
  • Design an action plan that comprises the key knowledge and tools
  • Become a certified SMM Strategist and achieve professional growth
  • Possess the best knowledge and expert tips on the subject

Course Content

Role of the Social Media Marketing

  • Overview – a look into the history and the present
  • Growing exposure of customers to digital and social media marketing
  • How different is Social Media Marketing from other marketing approaches?
  • Main advantages and pitfalls of Social Media

Existing Types of Social Media and Social Media Platforms

  • Types of social media and its characteristics
    • Personal, interest-based, and media sharing networks, discussion forums, bookmarking sites, social publishing, online reviews
  • Overview of Big Four:
    • Facebook – audience, how to setup, types of content for better results
    • Instagram – audience, how to setup, types of content for better results
    • Twitter – audience, how to setup, types of content for better results
    • LinkedIn – audience, how to setup, types of content for better results
  • Overview of Additional platforms:
    • YouTube
    • Tumblr
    • Reddit
    • Pinterest
    • Snapchat
    • Medium
    • Blogger
    • Quora

Choosing the Rights Platforms for Your Specific Objectives

  • Defining the goals to be achieved via the social media
  • Social media market segmentation – finding the focus group
  • Who are your customers? – defining Buyer Personas

Content in Social Media

  • Doublechecking your goals and expectations
  • Research – trends and competitors
  • Defining your style and brand voice
  • Understanding the types of social media content
  • Content creation process
  • Scheduling and curation
  • Increasing content reach
    • Where to get first followers and subscribers if pages are new?
  • Automation

User-Generated Content – Highly Valuable and Effective Marketing Element

  • Reveal the ways to apply it for free – the most cost effective tool in marketing
  • Credibility – people trust people. Expert tips to utilize the unexploited power

Social Media Advertising

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Other platforms
  • Successful Paid Campaigns

Developing Successful Social Media Marketing Campaigns

  • Guideline on how to create a social media marketing strategy – step-by-step guide
  • Revision and adaptation of your campaigns
  • Building company’s image and driving sales via Social Media
  • Social Media as Customer Service Tool

Cross-Channel Integration

  • Social Media campaigns co-ordination with other marketing activities
  • Running various integrated campaigns, exposures and rewards
  • Measuring the results of integrated marketing campaigns

Evaluation of The Success of Your Campaign – Data Collection, Analysis and Reporting

  • The most effective tools and resources to monitor and analyse
  • Additional research and communication with your customers
  • Evaluation of direct and indirect results of your Social Media marketing campaign

Course Group Work

  • Designing sample Social Media campaign together

Table of Contents

Course Code DU0514 Category
Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
Inquire
Search