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Certificate in Corporate Communication & Media Planning

Course Overview

While Marketing Communications focuses on the art of crafting messages that captivate the end-user, Media Planning focuses on enhancing these messages to deliver them to the target audience impact-fully. After you get a Certificate in Corporate Communication & Media Planning, you’ll be able to set clear objectives and develop strategies that drive tangible results, establishing yourself as a leader in the field.

Explore the modern marketing communications with practical insights, diverse marketing communication tools, and detailed media plan, transforming your skills for success in corporate communication and media planning.

Who Should Attend

  • Entrepreneurs
  • Marketing Directors / Managers
  • Communication and PR Directors
  • Advertising Professionals
  • Public Relations Officers
  • Sales Directors / Head / Managers
  • Brand Management Professionals
  • Product or Services Management Professionals
  • Media Buyers
  • Business Development Head / Managers
  • Human Resources Professionals
  • Teams responsible for formulating strategy
  • Executives who want to understand the power of marketing communication and media planning

Course Objectives

At the end of this course, participants will be able to:

  • Understand the Basics of Marketing Communications and Media Planning
  • Get to know about the characteristic of successful campaigns- both offline and online
  • Learn how to apply the principles of marketing communication and media planning to ensure that the messages are heard by both the businesses and consumers
  • Create awareness and skills required to arrive at right solutions around marketing communication and media planning
  • Identify, plan and implement social media strategy to maximize the returns for any campaign
  • Formulate metrics for measuring the response of the audience and media accounting
  • Understand how to allocate budget across traditional and digital media
  • Use the data from media to develop the strategy and objectives of the media
  • Gain insight into the research techniques for customer insight
  • Apply the research techniques to understand the audience segmentation, targeting and positioning
  • Identify strengths of a range of media
  • Create strategies related to CSR
  • Be able to develop the ideal communication mix for your end-user

Course Content

 

RELEVANCE OF MARKETING COMMUNICATION

  • History of Marketing Communication
  • The process of Marketing Communication
  • Matching the message and the medium
  • Audit of the process of marketing communications
  • Conducting research for the needs and wants of your stakeholders

YOUR BRAND AND MARKETING COMMUNICATIONS

  • Understand the power of brand
  • Envisage how to build brand loyalty
  • Role of Brand Management and Communications
  • Measure the results of your brand, culture and brand equity
  • Developing an impactful content strategy

TOOLBOX OF MARKETING COMMUNICATION

  • Lateral Thinking and Problem-Solving
  • Importance of Relationship Marketing
  • Integrating messages through Creative Direction and Writing
  • Understand the psychology of persuasion and influence
  • Understanding, Researching and Measuring Consumer Behavior

MEDIA PLANNING AND COMMUNICATIONS MIX

  • The role of social media in business
  • Paid, owned and earned media
  • Choosing the right channels as per customer habits and attitudes
  • Customer profiling, identifying audience desire and needs
  • The integrated campaign for Marketing Communications
  • Media Planning, Delivery and Evaluation

STRATEGY

  • Strategizing for Customer Journey and Experience
  • Mapping the Audience
  • Budgeting against Business Objectives and Marketing Opportunity
  • KPI, Measurement and Evaluation

THE RIGHT MIX FOR MEDIA

  • Strategy for Multi-channel media mix
  • Aligning your support functions and service centre
  • Media buying
  • Outsourcing to external agencies or vendors

ACTION PLAN FOR MEDIA PLANNING

  • Planning models
  • Formulating an action plan
  • Metrics for evaluating the success of the media plan
  • Executing and evaluating the media plan
  • Formulating a plan for Marketing communications and media planning for your business

Table of Contents

Course Code DU0511 Category
Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
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