Empowering You To Achieve Success

Search
Facebook Instagram Linkedin Twitter

Certified Marketing Strategy & Planning Professional

Course Overview

Crafting a strong marketing strategy involves precision in customer and market segmentation, strategic product positioning, and impactful advertising. Leveraging competitive advantages in current and target markets, this defines optimal resource allocation and market penetration. However, a strategy’s true effectiveness lies in implementation. To ensure strategic contributions, marketers must excel in developing insightful plans based on well-defined strategies.

Developing and implementing marketing plans, campaigns, and strategies is a challenge encountered by every company, regardless of its field of activity. Consequently, it is essential to have proficient specialists who are capable of executing these tasks accurately.

Our Certified Marketing Strategy and Planning course provides actionable insights to translate strategies into operational plans. Learn to analyze the current market landscape, identifying unique selling propositions, and targeting market needs using the 7Ps of marketing. This course empowers you to craft effective marketing strategies tailored to your unique market dynamics. By improving the skills to formulate a marketing mix finely tuned to your market’s dynamics, you’ll align with the company’s marketing objectives through successful plan development and implementation. Also, you’ll gain insights into the approaches required for developing strategies based on your target audience, distinguishing between Business-to-Consumer (B2C) and Business-to-Business (B2B) marketing.

During this course, we explore many crucial topics within marketing. Here’s a glimpse of some of them:

  • Essential considerations for crafting a Marketing Strategy
  • Seizing opportunities for significant marketing growth
  • Building customer-centric strategies
  • Proven methods for creating a comprehensive marketing strategy
  • Aligning plans with the strategy
  • Exploring examples of successful marketing plans and strategies

Your journey to become a Certified Marketing Strategy and Planning Professional starts with our course, where having a strategic mindset is essential for success in the dynamic business landscape.

Who Should Attend

  • CMOs
  • Senior Management
  • Public Relations Practitioners
  • Sales and Marketing Managers
  • Digital Marketing Managers
  • Brand Managers
  • Business Owners
  • Marketing Analysts
  • Product Marketing Managers
  • Marketing Professionals responsible for strategy development

Course Objectives

At the end of this course, participants will be able to:

  • Learn insight of Strategy and Planning and how to utilize both to achieve your objectives
  • Conduct strategic planning and build effective marketing plans based on winning strategies
  • Study how to translate corporate goals and plans into actionable and clear steps
  • Understand how to apply the best practical tools and strategies to create a powerful brand
  • Comprehend the key points of the buying process and how to determine customer needs
  • Achieve success via market segmentation and correct product positioning
  • Develop a remarkable customer-centric strategy to outperform the competition
  • Understand market and industry analysis and competitive advantages and positioning
  • Obtain the critical skills to prepare a marketing plan for a product or a service
  • Prepare an effective budget and an integrated, comprehensive product/service action plan
  • Apply the knowledge from the course to achieve outstanding performance and results

Course Content

What is Marketing Strategy

  • The role and scope of Marketing. Marketing strategy basics
  • The customer focus & escalating influence of technology
  • Digital and online developments – the big picture of market changes
  • The strategic Marketing planning & decision-making process

Measuring Market Opportunities

  • The gap between long-term objectives and current company performance
  • Situation & opportunity analysis
  • Use of market research for Marketing strategy decisions
  • Analysis of various strategic alternatives
  • Blue Ocean versus Red Ocean strategies
  • Key factors shaping the choice of strategy

Designing Life Cycle Strategies:

  • Basic product/service life cycles
  • Product/service life cycle strategic elements and how they differ per stage
  • Key strategies for the different psychographic groups
  • Core elements of the growth strategies matrix
  • Applying the growth strategies matrix to your strategy development process

Customer-Centric Strategies – Treat Your Customers the Way You Want to Be Treated

  • Segmentation basics & variables
  • Targeting attractive segments
  • Using customer needs and insights to your advantage
  • Understanding customers’ perceptions and how to manage those perceptions
  • Lifetime value of a loyal customer – why is this analysis vital?
  • Reviewing the cost of lost customer impact – think twice, how much does it REALLY cost?

Managing Brand Value – Never Underestimate the Power of Brand

  • Differentiation and positioning.
  • Effective positioning and how to create a powerful Value Proposition
  • Best methods to create, maintain or improve brand positioning
  • Strategically managing tactical programs to fit the brand
  • How to keep brand integrity and manage brand value at all levels of the organization

Promotion Strategy & Marketing Channels

  • Preparing promotion strategy
  • Role of the Marketing Mix.
  • Boost your Communications to the next level – Integrated Marketing Communications
  • The new digital marketing world – critical success factors in the digital age including Social Media
  • Online & Offline content delivery and marketing channels that marketers need to manage today
  • Developing and implementing sales force & promotion strategy

Product Strategies

  • The strategic analysis of existing products
  • Developing product & branding strategies
  • Growing your product portfolio. Continuous innovation & new product development

The Role of Pricing in Marketing Strategy

  • Strategic role of price
  • External, uncontrollable pricing forces impacting strategy
  • What are the internal, controllable pricing elements?
  • Analyzing the pricing situations
  • Selecting the pricing strategy
  • Determining specific prices and policies

Marketing Strategies for Different Markets and Competitive Environments

  • Strategies for new market entry
  • Strategies for growth markets
  • Strategies for mature and declining markets
  • Competing in global markets

The Business Situation Analysis – How Analysis May Save Your Money and Time

  • Understanding the framework for competitive analysis
  • Competitive, customer and environmental analyses
  • SWOT and TOWS Analysis – How to perform a flawless analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Marketing Strategy Implementation and Control

  • Aligning strategic, operational and tactical level plans to optimize the effect
  • Distributing responsibilities across the organization – proper delegation and coordination
  • Preparing the Marketing plan & defining the budget for marketing, ROI
  • Performance criteria and information needs
  • Performance assessment and action

Table of Contents

Course Code DU0508 Category
Location: Dubai, UAE
Duration: 5 Days
Language: English
Cost: 15,770 SAR
Inquire
Search